EDC

The Electric Daisy Carnival, commonly known as EDC, is the largest electronic dance music festival in North America, usually frequented by a younger crowd. The target audience for this article was older and wealthier readers between the ages of 35-50. My goal was to sway readers to break out of their comfort zone and engage in a new experience. I did this by describing the events at EDC in a relatable, fun, and approachable way.